Click Here to Join iNerd on FB

Must reading: “How to get your indie book into comic shops”

Elizabeth Genco, whose graphic novel Blue was recently announced, does a lot of heavy lifting by surveying several indie friendly retailers to find out how on earth to get publicity for a lone indie book these days:

The fact that Blue is in Previews doesn’t mean bupkus. There are a squillion books in Previews. The fact that someone other than me is printing Blue doesn’t mean bupkus. Ordering new books is a financial risk. How do I get a harried, pressed-for-shelf-space retailer to take a chance on me, a first-timer with no track record? That’s the question I posed to four of my prospective customers, indy-friendly retailers. They are: Rory Root, owner of Comic Relief (Berkeley, CA), Alex Cox, owner of Rocketship (my home store here in Brooklyn, NY), Andrew Neal, owner of Chapel Hill Comics (Chapel Hill, NC), and Ben Trujillo, owner of Star Clipper (St. Louis, MO). Boy, have they got answers.


Among the commons sense dispensed: suggestions on marketing, packaging and important design issues, such as this from Neal:

* Bad design both from a visual standpoint and a financial one: an unreadable spine, an unattractive cover or a cover that doesn’t reflect the interiors in some way, a title or price that’s impossible to find. You need to have an ISBN on there, too, even though it’s not pretty.
* A lack of consideration for the details that add up to the overall product: bad lettering can ruin an otherwise attractive book.
* Bad (or no) editing: incorrectly spelled words and bad grammar can hurt a book, too.


You’d be surprised how may publishers violate these seeming no-brainers.

The post Must reading: “How to get your indie book into comic shops” appeared first on The Beat.

Related Posts

Tekken X Street Fighter Is Dead
After years of speculation, Tekken series director Katsuhiro Harada has officially closed the book on Tekken X Street...
Read More
Myth: Gods of Asgard Sure Looks Like Hades
We’ve all done it. Usually, “it” means lifting test answers off the kid in front of you, or pretending you’re the one...
Read More
Hideo Kojima Conspiracy Theory Ends With Tears
A week ago, most people didn’t know that Abandoned was an upcoming indie horror game for the PS5, or that it was bein...
Read More