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DVF and Wonder Woman, Supergirl

The lICensing Show kicks off in New York today and a bunch of press releases are going out, including this one on a new Wonder Woman fashion launch:


WBCP, on behalf of DC Comics, recently announced a partnership with fashion design icon Diane von Furstenberg for a Wonder Woman-inspired collection that will be launched later this year and sold in 22 free-standing DVF boutiques and top department stores worldwide. The collection debuts in October 2008.

The limited edition collection will include a capsule of ready-to-wear, small leathergoods and footwear inspired by the motifs and symbols of the iconic DC Comics Super Hero. Proceeds from select pieces will be contributed to Vital Voices Global Partnership, a non-governmental organization that trains and empowers emerging women leaders and social entrepreneurs around the world, a cause to which von Furstenberg has been dedicated and serves on the board.

The DC Super Heroes presence at the show also includes Supergirl, a property successfully platformed in the U.S. in 2007 through a groundswell of activity for “fashionistas” and “actionistas” alike. Fueling interest in 2008 is an exclusive Supergirl fashion collection that will be available later this year.

On the actionista front, the S3 Supergirl Jam expands on its successful inaugural event of last year. This year’s S3 Supergirl Jam features three days of surfing, snowboarding and skateboarding competitions, clinics and demonstrations in Southern California from July 25-27. Held in conjunction with the Honda U.S. Open of Surfing, S3 Supergirl Jam is designed to promote and celebrate female strength, independence and empowerment by creating a platform for young female athletes to compete in multiple action sports disciplines.

The post DVF and Wonder Woman, Supergirl appeared first on The Beat.

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