Disney+ Won’t Let Viewers Binge The Mandalorian Season 1
Disney+ won't let viewers binge the full season of The Mandalorian when the streaming service launches later this year. At long last, fans were treated to some highly-anticipated details about the first live-action Star Wars TV show, which follows the exploits of a lone gunman (Pedro Pascal) in the galactic underworld. Lucasfilm did not publicly release a trailer during today's Mandalorian panel at Celebration Chicago, but they did officially unveil a new batch of still images. These photos showcased Gina Carano's Cara Dune and Carl Weather's Greef.
The Mandalorian is among a plethora of content that will be available the first day Disney+ arrives in North America come November. As exciting as it will be to finally see what executive producer Jon Favreau and company cooked up, subscribers won't be able to see the entire thing immediately. Instead, Lucasfilm has a slower rollout plan in mind.
According to Anthony Breznican of EW, only the first episode of The Mandalorian will be on Disney+ at launch. There's an outside possibility to second episode is added, but either way, "it won't be the full binge." Check out his Twitter post in the space below:
This contrasts from other streaming services, like Netflix, which typically release whole seasons of series such as Stranger Things at once. It's currently unknown what the strategy for The Mandalorian is or why Lucasfilm is going in this direction. Whatever their reasoning, they're definitely controlling the conversation around the show by unraveling it piece by piece. Fans, who enjoy theorizing and speculating about upcoming projects, may appreciate this move, as it'll provide them with additional fodder for fun discussions. This also reads as an attempt to prevent too many spoilers from dropping online, preserving any secrets or surprise reveals that take place later in the season. Finally, keeping all Mandalorian viewers (roughly) on the same schedule is a sneaky way to manufacture multiple "events" in which the release of new episodes becomes a major occasion.
It'll be interesting to see if this establishes a template for other Disney+ shows, or if each one is handled on a case-by-case basis. The Mouse House is also working on a Rogue One prequel starring Diego Luna and Alan Tudyk, as well as several Marvel shows featuring characters from the MCU. Perhaps The Mandalorian will be a guinea pig of sorts; if subscribers respond positively to weekly episode releases (or whatever the plan is), then this could become standard practice for the service moving forward.
Source: Anthony Breznican